Last Updated: 25/11/2024

24 Hour Emergency Dentist (“we,” “us,” “our”) uses cookies and similar technologies to improve your browsing experience, analyze website performance, and support our advertising efforts, including through Google Ads. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit our website. They help websites remember your preferences, track site usage, and enhance functionality.

Cookies may be:

• Session Cookies: Temporary and deleted when you close your browser.
• Persistent Cookies: Stored on your device until they expire or are deleted manually.

2. Types of Cookies We Use

a. Essential Cookies

These cookies are necessary for the website to function properly. They allow you to navigate and use features such as booking forms or secure payment pages.

b. Performance and Analytics Cookies

We use these cookies to understand how visitors interact with our website and improve its performance.

• Google Analytics: Tracks page views, user behavior, and website performance. Data is anonymized wherever possible.

c. Advertising and Targeting Cookies

These cookies help us show relevant ads to users and measure the effectiveness of our campaigns.

• Google Ads Cookies: Collect data such as search terms, user location, and interaction with ads to deliver personalized ads.
• Remarketing Cookies: Allow us to show ads to users who have visited our website on other platforms.

d. Functionality Cookies

These cookies remember your preferences (e.g., language settings) to provide a more personalized experience.

3. Why We Use Cookies

We use cookies for purposes including:

• Improving website functionality and user experience.
• Analyzing website traffic and usage.
• Delivering and personalizing advertisements via Google Ads.
• Tracking the effectiveness of our marketing campaigns.

4. Managing Cookies

You can control cookies through your browser settings or by adjusting preferences on our website (if available).

a. Browser Settings:

• You can block or delete cookies in your browser’s settings. However, blocking essential cookies may impact website functionality.

b. Opting Out of Google Ads Personalization:

• Visit Google Ads Settings to opt out of personalized ads.
• Use Google’s Analytics Opt-out Browser Add-on to disable Google Analytics tracking.

5. Third-Party Cookies

Our website may use third-party cookies, such as those from Google, to enhance functionality or for advertising purposes. These cookies are governed by the respective third parties’ privacy policies.

• Google’s Privacy Policy: https://policies.google.com/privacy

6. Changes to This Policy

We may update this Cookie Policy periodically to reflect changes in technology or legal requirements. Updates will be posted on this page with the “Last Updated” date revised accordingly.